Business model design case study: Nespresso
Follow Nespresso’s journey to see how it applied the “keys to success” and redefined the coffee industry with its highly successful business model.
Learn from one of the best in the industry and take lessons for your own business model canvas process. In this case study, we examine the three phases of Nespresso’s business model evolution. We also take an in-depth look at the building blocks and key elements that have made its current model successful. Our case study outlines the company’s business model and the organizational success it achieved through two key shifts in strategy.
Key takeaways:
- the two-channel approach
- authenticity
- direct consumer engagement (B2C)