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Three professionals are surrounded by illustrations on the theme of strategic objectives, illustrating the design of a business model.

Designing an effective business model: A guideline

Learn how to navigate and address day-to-day business issues and critical disruptors that influence your decision-making process. Formulating and applying a business model canvas can help achieve your organization's strategic objectives.

In its simplest expression, a business model is an organization’s rationale for how it creates and delivers value that its customers, clients and members consider important, and how the organization captures a value in return. A business model canvas is a tool that ensures your relevance to customers, your sustainability and growth, and helps your organization achieve its strategic objectives. This guideline provides nine core building blocks to help you better understand your organization and its needs.

Key Takeaways:  

  • how to enable your organization’s efforts to change the business or create new businesses and ventures 
  • how a business model works for established companies, not-for-profits, start-ups, and more 
  • how to identify the market for whom you are creating value 
  • which job your customers want done